Wichita Startup Week stands as a testament to the burgeoning entrepreneurial spirit in Wichita, Kansas. Partnering with Koch Industries and Techstars, we established this annual October conference as a platform to unite and invigorate the Wichita business community. Becoming one of the most recognizable event brands in the area, Wichita Startup Week goes beyond an event; it's a movement for innovation and growth.

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BRAND DESIGN

The brand design for Wichita Startup Week is a vivid illustration of thinking beyond the boundaries. Wichita, known primarily for its agricultural and manufacturing landscape, deserved something more urban and unconventional. This led to the creation of a "larger than life" brand ethos, achieved through a west-coast design style. Bright shades of orange, green, and pink, infused with dynamic gradients and high contrast typography, set the stage for an unforgettable visual experience.

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BRAND VOICE

With the rallying cry of "Your time is now!" Wichita Startup Week isn't just an event—it's a call to action. This dynamic phrase resonated through the high contrast black and white design elements, evoking a sense of urgency and empowerment. The event hashtag, #wichitawins, adorned in a multicolor gradient, symbolized the warmth, energy, and excitement that encapsulates Wichita's entrepreneurial triumphs.

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EVENT DESIGN

Crafting an event that caters to businesses at varying stages required thoughtful and responsive design. I tackled this by assigning different primary colors and unique layout elements to each track. For example, the hackathon graphic, designed to fit the Startup Week style, embodied a developer-inspired twist with typography mimicking code moving vertically across a computer screen. This not only injected creativity but also streamlined attendees' navigation, helping them connect with relevant events.

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The Wichita Startup Week stands as a milestone in my design career, manifesting a fusion of urban flair with Wichita's entrepreneurial fabric. It's more than a brand; it's a beacon for the startup culture, echoing the heartbeats of every entrepreneur in the city. Whether through the vibrant colors or the motivating brand voice, every element was finely tuned to resonate with the unique energy and aspiration of Wichita's startup scene. By breaking away from the traditional, we've created a brand that's as diverse, innovative, and dynamic as the community it serves.

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