Revelar, an online platform for NFT game asset management, aimed to redefine the gaming industry by revealing the future through blockchain technology. The project's scope encompassed both the branding and product design, embracing a futuristic aesthetic and revolutionary approach that resonated with Revelar's core beliefs.
The name "Revelar" translates to "to reveal," a concept at the very heart of the brand's mission. This belief in revealing the future of gaming inspired the use of sci-fi elements and a Tron-inspired color palette. These visual elements complemented the company's objective, allowing the brand to stand as a symbol of innovation and a harbinger of what's to come in the gaming world.
The Revelar logo was crafted with care to symbolize the core meaning of the brand. Represented by an eye, it illustrates the act of revelation, while also encompassing a solar system. This duality reflects Revelar's quest to advance humankind through technology adoption, bridging the worlds of gaming and the broader human experience.
The wordmark, a modification of the brand typeface Favorit, seamlessly integrates into the logo's design. It serves as a textual embodiment of the brand's essence, reinforcing its identity and creating a cohesive visual expression.
With Revelar, the aim was to build more than just a brand; it was to create a movement that would challenge conventional thinking and push the boundaries of the gaming industry. The resulting branding and website design successfully encapsulated this vision, translating it into a tangible experience that resonated with users and stakeholders alike.
The Revelar Game Engine project allowed me to showcase my expertise in design and branding, and it stands as a testament to my ability to blend creativity, innovation, and strategic thinking to reveal the unseen potentials of technology. By connecting abstract ideas with practical execution, this project underscored my commitment to driving progress and pioneering the new frontiers of design.